This website (“the Site”) is owned and operated by ElleRate, Inc (“we,” “our,” or “us”). The Site is a review platform upon which users rate businesses on a variety of metrics, as well as search for business and nonprofit information.

This Privacy Policy does not apply to the practices of companies that we do not own and/or control or to people that we do not employ or manage.

Information We Collect

We collect the following personal information that you choose to provide to us when you create a Reviewer account on our website: gender, age, ethnicity, employment status, income status, and whether you identify as a parent, caregiver, LGBTQ, veteran, or person with disabilities.

We collect the following information when you create a Business User account: company contact and business category and model (e.g., B2C) info; business ID number; social media links & logo (if uploaded); number of employees; annual revenue; approximate annual marketing/advertising spend; primary keywords & hashtags; communication preferences.

We collect the following information when you create a Nonprofit User account: organization contact info and primary category of service; nonprofit id number; social media links & logo (if uploaded); number of employees; annual revenue; approximate annual marketing/advertising spend; primary keywords & hashtags; communication preferences.

We also collect analytical information through Google Analytics and Zoho Analytics. This includes the time of your visit to the website, location, pages visited, browser type, network locations, operating system, search terms, as well as custom analytics for Business and Nonprofit User Accounts about activity on their paid account.

We may also collect personal information from third parties, including when you choose to participate in a third-party application or features such as one of our social media pages or similar application or feature on a third-party website. We may feature organizations on our social sites at our discretion.

How We Use Your Information

We use your personal information to provide you the Services, and to respond to your inquiries about our services. To address your questions, we may subsequently need to request additional information. We use information to protect your account from unauthorized use.

When you visit the Site, we automatically collect and use Analytical Information in order for us to track your movement on the Site to improve our layout and page arrangement, get information on your browser type to ensure our Site remains compatible with the browsers used by our customers, improve your experience with our Services; and to promote our services. We use your Analytical Information in the aggregate to determine market trends and trends in customer behavior.

Information Sharing and Disclosure

We may share your personal information with our partners to provide a service you have requested. We may share your personal information with service providers that perform tasks on our behalf related to our business, such as analytical services, book-keeping services, marketing services that may provide you advertising on our behalf, customer service, or social media services.

We may disclose your personal information as required or appropriate by law, including to comply with legal process and to respond to requests from public and government authorities; to enforce our terms and conditions, including investigations of potential violations thereof; to detect, prevent, or otherwise address fraud, security, or technical issues; and to protect our operations.

We may share or disclose your personal information with your consent.

Your personal information may also be shared with a company that acquires our business, whether through merger, acquisition, bankruptcy, dissolution, reorganization, or other similar transaction or proceeding.

Your Choices

You may limit collection of certain of your personal information by not sharing it with us. However, it’s important to remember that if you limit the collection of your information, then it may limit certain interactions with our website.

We store your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer period is permitted or required by law.


We use “cookies,” a small text file transferred to your device, along with similar technologies (e.g., internet tag technologies, web beacons, embedded scripts) to help provide you a better, more personalized user experience. These technologies are used to:

  • Make the user experience more user friendly;
  • Remember your preferences (e.g., browsing language, usage preferences); or
  • Help us understand and improve how visitors use our Site, including which of our pages are viewed most frequently.

The Options/Settings section of most internet browsers will tell you how to manage cookies and other technologies that may be transferred to your device, including how to disable such technologies. You can disable our cookies or all cookies through your browser settings. Please be advised that disabling cookies through either method may impact features of the Site.

We use the following cookies:

  • Strictly necessary cookies that are required for the operation of our website
  • Analytical/performance cookies that allow us to recognize and count the number of visitors, see how visitors move around our website, and help us improve the way our website works
  • Functionality cookies that enable us to personalize our content for you

The use of third-party cookies is not covered by our Privacy Policy. We do not have access or control over these cookies. You may visit the following links from our third-party providers to opt-out of their tracking and learn about their privacy practices:

Do Not Track

Some internet browsers incorporate a “Do Not Track” feature that signals to websites you visit that you do not want to have your online activity tracked. Given that there is not a uniform way that browsers communicate the “Do Not Track” signal, the Site does not currently interpret, respond to or alter its practices when it receives “Do Not Track” signals.


We maintain reasonable technical safeguards to protect the security, integrity and privacy of your personal information. However, no method of Internet transmission or electronic storage is 100% secure or error-free, so it is never possible to guarantee absolute security.

Notice to California residents

We do not disclose your personal information to any third party for such third party’s direct marketing purposes. Thus, under California Civil Code Sections 1798.80-1798.84, upon your request, we have no obligation to provide you further information. Any inquiries regarding the Terms of Use or, specifically, this Privacy Policy can be directed to the contact identified below.

Notice to Utah residents

We do not disclose your personal information to any third party for such third party’s direct marketing purposes.

Commitment to Children’s Privacy

We do not collect information from persons under thirteen (13) years of age. Use of the Site is intended for users that are eighteen (18) years of age and older.

Policies of Other Websites

This Site may contain links to third-party websites not owned or controlled by us. We are not responsible for the privacy policies of any third-party websites which you may access through a third-party link. Further, these third-party websites may have privacy policies that differ from this Privacy Policy. We disclaim all responsibility for the privacy practices of such other third-party websites. You should read the privacy policies of each third-party website you visit to determine what information each third-party website may be collecting about you and how they intend to use such information.

Changes to this Privacy Policy

We reserve the right to change, modify or otherwise update this Privacy Policy at any time. Unless otherwise noted, any changes to this Privacy Policy will be effective immediately. Please review this Privacy Policy periodically.

Contacting Us

If you have any questions or comments about this Privacy Policy, please contact us by email at